5 Tips to Improve Your
Market Stall Display
Market stalls are a fantastic way to showcase your products, interact with customers and grow your business. However, with so many vendors competing for attention, it’s essential to have an attractive and effective display to stand out from the crowd. When it comes to designing and improving your market stalls, it is essential to make them unique and aesthetically pleasing. Always remember – if people are not finding your stall attractive enough to look at it, they will surely not give it enough attention to buy from it or increase your sales.
So keeping this in mind, it is safe to say that your market stall’s overall presentation is what makes it stand out. It is important to add a creative edge to your stall so as to make it more appealing to the viewers. In this blog, we will share our top 5 tips to optimise your market stall display for success –
1. Determining what products suit the surroundings
The first essential step is to reconsider and distribute products according to the surroundings of your stall. The products should be kept in such a manner that they do not just look visually appealing but compels your customers to make a purchase. To do so, you can put your products on separate shelves or categories. For example, you can keep your products in different sections based on their pricing. Let’s take a look at how price points can be ideally divided into three main categories –
Basic range
This category should include products that generate much higher sales than other products. Now it is important to remember that just because they offer higher turnover does not mean that they also always produce a higher profit margin. This tier’s primary aim is to draw customers to the stall.
Medium range
Now this shelf is supposed to carry items that are both special and affordable for the customers. Such products have a fair chance of being bought by customers who are skimming through the stall. These products are supposed to produce a medium level of sales as well as profits.
Highlighted range
This shelf of your stall is supposed to contain products that might not draw in a lot of sales but produce a higher margin of profit. Since your first row of basic products has already drawn customers to the stall, there is a fair amount of chance that customers will purchase the highlighted products too.
For example – If you run a store mainly for art supplies, your market stall can contain basic art tools on the first shelf, some advance level painting materials on the second shelf, and readymade wall or table paintings on the third shelf.
2. Create balance throughout the area
Your market stall should look very welcoming so that potential customers could be drawn to it. Firstly, you can do so by giving your stall a creative edge so as to make it more interesting to the viewers. Secondly, it is important to level the height and view of your stall. It should not be too tall or short otherwise people standing right next to it will face difficulty in viewing all its products. Your stall should be put at a height that makes it visible to both people standing right next to it as well as people standing at a distance.
It is advised to not over-accessorise your stall otherwise it will start to look too cluttered for the customers to navigate. There should be a balance between the accessories and the products so that the items put on the showcase are clearly visible and accessible to all.
For example, if you are running a clothing store, it is a good idea to accessorise your stall so as to provide your customers with an idea of different styles of the same clothing. At the same time, it is important to balance both so that the clothes are easily accessible to the customers wishing to touch or try them on. In this case, you can also add a photo booth right next to your stall to provide your customers with a space to try on clothes and see how they look by taking pictures of themselves.
Adding accessories while maintaining balance helps you create a creative yet effective environment. This also helps your potential customers better understand your products.
3. Create unique and interesting displays
When creating your market stall, your primary goal should be to create brand visibility and boost sales. In order to do so, you need to impress your audience. Now how will you impress them? To make an impact, create a stall that is not just interesting enough to be remembered but also to be talked about by others.
In the history of marketing, word-to-mouth marketing has always been a very effective way to reach out to new customers. You can make that happen by standing out from the crowd with your unique market stall. When your stall is unique enough to be photographed and talked about, your viewers will definitely carry forward the word to their friends and family. This can help you create a bigger customer base and boost sales in the long run.
The most effective way to go about it is to spend some time on research. Check out your competitors and industry trends. You will get an idea about how to display your product in the most interesting way that would make your stall stand out from the rest. It is always a great idea to accessorise your stall with complementing elements. It is not mandatory that these accessories have to be expensive, they just need to enhance the overall aesthetic appeal of your market stall.
For example, if you are a business in the recycling industry and have a customer base that is environmentally conscious, you can always accessorise your stall with products made out of recycled materials. This way you are not just creating an inspiration but are also being unique and interesting enough to increase the visibility of your brand in the industry.
4. Improve brand recognition
When it comes to running a market stall, you do not just want to boost your business’s sales but also create a way for your brand to be recognised by your audience. It is an essential part of marketing because even when a potential customer is not making a purchase today, they might make one tomorrow. You always want to make your brand remembered by standing out from the rest.
To make this happen, it is important that the logo of your brand is clearly visible at the stall. Make sure to not put it everywhere as this could make your stall appear cluttered. It is advised to use a subtle way to post your signage, logo, or brand name. Another way to go about it is to put the same in a creative way that makes it interesting enough to be remembered.
Along with this, you can also hand out hampers, business cards, brochures, or any other marketing material to your customers. This gives them a reason to remember you afterwards. This simple practice can help your business boost its sales and increase revenues and profits in the long run.
5. Give out exclusive deals and offers
Another way to improve your market stalls is to post signages indicating exclusive deals, discounts, or offers to your potential customers. A good deal always attracts customers. You can also put these signs or posters in a creative way so as to make them look more interesting.
For example – if you are running a gift shop and a holiday is approaching, you can start a special exclusive offer. Along with this, you can also run reduced pricing on certain products or a ‘2 items for the price of 1’ offer. You can also offer something complimentary to customers making a purchase exceeding a certain amount. Another effective way is to offer a certain percentage of discount to customers on their next purchases. This will not just attract customers but also make them come back again.
With such deals, you can also attract potential customers and compel them to make a purchase. Other ways to increase your visibility is by offering incentives such as goody or gift packs. Though it is always advised to make sure that you are only offering deals on items that produce enough profit margin to cover your costs. Introducing such types of market stalls does not just add value to your business but also proves to be a great way to increase your customer base.
In conclusion, having an attractive and well-organised market stall display can make a significant difference in attracting customers and boosting sales. By creating a strong visual impact through bright and contrasting colours, you can create eye-catching signage and banners for your market stall. Make sure your products do not look cluttered and are easily visible and accessible for the customers. Make your stall feel welcoming for the customers and use different display techniques to create interest for them.
By implementing these five tips given above, you can elevate the look of your market stall and create a memorable shopping experience for your customers. Remember to stay true to your brand and have fun with the process, and you will be sure to see the results in your sales and customer engagement. Also, do not forget to keep experimenting and refining your display over time to keep it fresh and engaging for your customers.
If you are looking for an effective and creative way to boost your sales through your market stall, look no further than DisplayRite. We provide our customers with a wide range of display options to choose from. No matter if you are running a small or large-scale business, you will always get value for your money with us. Our team of professional designers makes sure to work closely with you in order to provide you with designs that concisely reflect your brand’s overall theme and tone.
With DisplayRite’s best creative solutions, we can create a market stall that is both eye-catching and profitable. With the freedom to customise, you can conveniently add a personalised touch to your stall. This will create a sense of connection between your business and its customers. With us, you can be confident that your stall is reflecting your brand’s values. So what are you waiting for? Get in touch with us today to get started on your Market Stall Display project!
