10 Effective Retail Display Types:
Which Ones Work Best?
Retail displays are a critical component of the retail industry. They are used for several purposes such as to showcase products, attract customers, and generate sales. It is essential for retailers to create effective retail displays because the way products are displayed in a retail environment can greatly influence their existing as well as potential customers. It can affect their perceptions of the products and the store itself.
This is when it becomes essential for people to know about the different types of retail displays and how they can be used across a variety of products. Categorising and displaying your products in the right manner can make a huge impact on the way they draw in sales and customers. In this post, we will discuss the top 10 effective retail display types and how they are a perfect fit for certain types of brands and their visual merchandising strategy –
Freestanding Displays
Freestanding displays are more like standalone displays, hence they can be interacted with from 360 degrees. They are an effective way to increase brand awareness and drive sales. They are well-organised and are used to display slightly larger than normal products on shelves or hooks. They are a perfect fit if you wish to showcase products such as clothing, electronics, jewellery, etc.
Another advantage of Freestanding displays is their versatility. They can be easily moved around and can be put in different spaces experiencing high traffic to boost sales. Since they are made out of cardboard, they also provide business owners with several chances to experiment with eye-catching designs or shapes. These displays can also be made to match a certain theme or season to showcase products that are related to or complemented each other.
End Cap Displays
End cap displays are usually located at the end of store aisles. They are designed to showcase products that complement or are related to the products in that particular aisle where they are put. These displays are used to highlight new or seasonal products. They can also be used to promote special offers or to increase sales of items drawing lesser profit margins. It is advised to keep these displays unique and interesting to create more visibility.
For example, a grocery store may create an end cap display featuring a variety of hot sauces to promote a new line of spicy snacks. Now this display will be located in the aisle showcasing similar or complementing products. The display will include large images of the snacks and sauces. It will also contain a certain amount of information about the products’ heat levels and flavour profiles to provide a better understanding to the viewers.
Pop-up Displays
Pop-up displays are temporary displays that can be placed in high-traffic areas of a store or outside the store. These displays are ideal for promoting new products, seasonal items, or limited-time offers. A mall or a trade show is a perfect fit for such types of displays. They are designed to be quite interactive and engaging to make potential customers try out products or participate in contests.
For example, a cosmetics company may set up a pop-up display in a mall to promote a new line of lipsticks. The display could include a station where customers can try on the lipsticks and take selfies with friends. The display can be made to look colourful, and well-lit, and feature images of models wearing the lipsticks. This will not just make it interesting but also create more engagement from the audience’s end.
Window Displays
Window displays are one of the most common types of retail displays. They are located in the store’s front-facing windows. These displays are designed to capture the attention of passersby and showcase the store’s products or promotions. Window displays can be themed to reflect seasons, holidays, or specific promotions. They are made to look eye-catching and unique in order to create more engagement. They are also carefully designed in terms of themes, tones, and colours because they convey the brand’s overall message and values.
For example, a clothing store may create a winter-themed display featuring mannequins dressed in winter clothes. They can also surround it with artificial snow and a backdrop of snow-capped mountains in order to make it look more unique and interesting. The display can also use bold and vibrant colours along with large images to attract customers and convey a sense of warmth and cosiness.
Gondola Displays
Gondola displays are shelving units typically found in retail stores. These displays consist of a long, flat base with adjustable shelves that can be moved up and down to accommodate different product sizes. Additionally, the vertical design of gondola displays allows retailers to display products at different heights. This helps in creating a more visually interesting layout for the store.
Gondola displays also help improve the visual appeal of a store. These displays can be used to create eye-catching product displays that draw customers in and encourage them to make purchases. With the freedom to customise, Gondola displays allow retailers to stay competitive and adapt to changing market conditions. They can easily be changed in terms of shelves and height to meet the overall demands and trends of the industry.
Countertop Displays
Countertop displays are a popular type of retail display that sits on top of counters or checkout stands to showcase products. These displays are commonly used to promote small items such as candy, gum, lighters, or travel-sized products. One of the main benefits of countertop displays is their ability to increase impulse purchases. By placing these displays near the checkout counter, retailers can attract the attention of customers and encourage them to make additional purchases before leaving the store.
Countertop displays can also be used to promote new or seasonal products. One can do so by highlighting them in a prime location where they are sure to grab customers’ attention. These displays also provide space efficiency as they take up minimal counter space, making them an ideal choice for retailers who want to maximise their retail space without sacrificing product variety. They are also available in a wide range of sizes and designs, making it easy for retailers to choose the perfect display for their specific needs.
Entryway Displays
Entryway displays are also known as vestibule displays. They are put at the entrance of a store to showcase products while welcoming customers and are commonly used to promote new products and highlight seasonal items. It is advised to put up unique and interesting Entryway displays in order to create a memorable first impression on the customers.
By showcasing eye-catching displays at the entrance of the store, retailers can grab the attention of passersby and encourage them to enter the store too. They are also used to provide customers with information about the store’s products or promotions.
Entryway displays are also a valuable addition to any store because of their versatility. They can be designed in a range of styles and sizes, allowing retailers to showcase a variety of products in their own preferred way. These displays can also be easily changed to reflect different seasons or promotions, making them a flexible and cost-effective retail display option.
Mannequin Displays
Mannequin displays are an excellent way to showcase clothing and accessories in a store. They can be used to display complete outfits or to highlight specific items such as shoes or jewellery. They can also be used to show how to style different products together. It is advised to make the display look unique and interesting in order to grab the attention of the potential audience.
For example, a women’s clothing store may create a mannequin display featuring a complete outfit for a night out. This display can include a dress, shoes, and accessories. The display should be well-lit, and the mannequins should be posed in a way that is natural and attractive. Now, to make the display more unique, the store can also show its customers how to style their different products according to certain seasons or occasions by adding some elements to its surroundings.
Interactive Displays
Nowadays, Interactive displays are becoming increasingly popular in retail environments. It is so because they allow customers to engage with products and brands in a more meaningful way. These displays can include touch screens, virtual reality experiences, or augmented reality apps that allow customers to see how products will look in their homes or on their bodies.
For example, a furniture store may create an interactive display that allows customers to design and visualise their ideal living room using a touch screen. The display should be easy to use and visually appealing. It is advised to feature high-quality images of the store’s products to create a more professional and premium experience for the customers.
Similarly, a clothing store can also create an interactive display where customers can see how certain clothes will look on their bodies. They can also allow customers to mix and match different products to create new outfits for themselves.
Rack Displays
Rack displays are a type of retail display that features multiple shelves or compartments to showcase a variety of products. They are commonly used to display items such as clothing, shoes, accessories, and packaged goods. They are an effective way to highlight specific products or promotions. Retailers can use these displays to showcase new or seasonal products, promote special offers, or display items that are frequently purchased together.
Since Rack displays are space efficient, they can showcase a large number of products in a relatively small amount of floor space. This makes them an ideal choice for retailers who need to maximise their retail space. These displays are also available in a wide range of sizes and styles for retailers to choose from according to their specific needs.
Rack displays also create a sense of organisation and order in a retail environment. By arranging products on shelves or in compartments, retailers can make it easy for customers to find what they are looking for and encourage them to make additional purchases. For instance, organising things by colour helps the consumer easily understand their selections while still being aesthetically pleasing. Cross-merchandising clothing will provide the customer an idea of the combination they can create with your products if you are using tiered racks.
With the right retail display type, retailers can attract more customers, increase sales, and enhance the overall shopping experience. In this blog, we have discussed ten effective retail display types that can help retailers achieve their goals. From window displays to rack displays, each retail display type has its unique advantages that can benefit different types of retailers. For instance, window displays can grab the attention of passersby, while freestanding displays can create a cohesive visual merchandising strategy. Similarly, countertop displays can increase impulse purchases, and interactive displays can provide customers with a memorable shopping experience.
It is essential for retailers to consider their specific needs and goals when choosing the right retail display type for their store. They must analyse their target audience, product range, store layout, and marketing strategy to determine which retail display type will work best for them. In addition, retailers must regularly evaluate the effectiveness of their retail display strategy and make necessary adjustments to stay relevant and meet their business goals.
At DisplayRite, we understand that the success of a retail store heavily relies on the effectiveness of its display strategy. With us, your retail displays will not just help you effectively improve the overall shopping experience of your customers but also achieve greater success in business. With our wide range of products, you can create a unique and interesting display that suits your preferences. Our team of designers make sure to work closely with you in order to make your display a perfect reflection of your brand’s theme, tone, and values. So don’t settle for less and get in touch with us today to get started with your unique project!
